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Sponsorship in Marketing
Effective Partnerships in Sports, Arts and Events
T. Bettina Cornwell
Engels
274
Paperback
Prijs
58,43
1 - 2 Weken
This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
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:
T. Bettina Cornwell
:
Taylor & Francis LTD
: 9780367343446
: Engels
: Paperback
: 274
: maart 2020
: 434
: 237 x 167 x 16 mm.
: Horeca en dienstverlening; Sportmanagement en faciliteiten