The Global Sport Economy
Prijs
58,43

1 - 2 Weken

This book examines the global sports ecosystem through three central pillars: sport marketing, sports equipment manufacture and sales, and sport governance and organisation. It presents a nuanced and multi-faceted view of how the global sports economy works and its main strategic challenges and opportunities.

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  • : Taylor & Francis LTD
  • : Taylor & Francis LTD
  • : 9780367729004
  • : Engels
  • : Paperback
  • : 330
  • : december 2020
  • : 530
  • : 155 x 236 x 24 mm.
  • : Routledge Research in Sport Business and Management
  • : Internationaal ondernemen